OTPL - IIFA, International Indian Film Academy

IIFA, International Indian Film Academy

IIFA, The International Indian Film Academy, awards have often been hailed as the Bollywood Oscars. Reaching out to a television audience of over 470 million in five continents, it is truly the second most watched movie event in the world.

Founded in 2000, IIFA has been travelling to different parts of the world every year, bringing with it a riot of colours, a hallmark of Indian cinema. Peppered with song and dance performances by major Bollywood and Hollywood stars, the annual event recognises the achievements of artistes from Bollywood, the second largest movie industry in the world in terms of revenues. It also honours some top achievers from Hollywood as well. (Angelina Jolie and Sharon Stone got the IIFA trophies in previous years.)

The event started its journey from Millennium Dome, London and has since then been staged in South Africa, Malaysia, Singapore, Amsterdam and Dubai. The bid to host the 2007 event was won by a strong team from the UK, backed by the Blair government.